Definition

Book of Dead and the ADM Licence Question

In short: An ADM concession is the licence an online casino needs to take bets from Italy, and it is granted to the casino rather than to Play'n GO. The register held 52 of them when we read it, each tied to one domain.

Readers look for an ADM licence for the slot itself. It does not exist, and that is not a gap in the paperwork.

Book of Dead rules panel open over the reels
The client's own rules screen. Under an Italian deployment it prints a return figure that the unrestricted demo leaves out. Source: our own screenshot.
Table of contents

ADM Concession (concessione GAD)

An ADM concession is the licence that lets an online casino take bets from players in Italy. The Agenzia delle Dogane e dei Monopoli grants it to the company running the site, not to the studio that builds the games. Each concession covers one domain, and the register listed 52 of them.

Game:
Rich Wilde and the Book of Dead (a Play'n GO video slot)
Type:
Slot game
RTP as published:
Five configurations rather than one number: a default of 96.21%, plus 94.25%, 91.25%, 87.25% and 84.18%, with the operator choosing which one its lobby runs.
Max win:
The game states its ceiling in coins rather than as a multiplier: 250,000 coins.

Who Holds the ADM Licence, and How to Read It

ADM licenses operators.

Game studios fall outside its remit entirely, and it keeps no register of them, which leaves "ADM licensed" a category that Play'n GO cannot occupy. Anyone telling you the slot carries an ADM licence has swapped two different things for each other.

The studio is licensed elsewhere. Play'n GO holds a Maltese B2B authorisation numbered MGA/B2B/225/2012 and a British account numbered 55949, and the British register records no regulatory action against it.

So a reader checking whether a game is legal in Italy is really checking whether the casino is. That is one number, in one register, and it takes a minute.

A concession number is five digits, printed in the footer of every licensed Italian casino, usually after the words Conc. GAD or Concessione. Sisal prints 16020. SNAI prints 16032. BetFlag prints 16008.

The register prints the same number beside the company name and the single domain that number covers, so Sisal's row names both Sisal Italia S.p.a. and sisal.it.

One concession, one site.

That last part is the useful bit. If a site shows you a number that the register ties to a different domain, the number is not that site's.

Three Out-Of-Date Footers, and What Italy Changes

Italy reissued its remote-gaming concessions in 2025, and every current number now starts with 16.

Book of Dead reels before the first spin
The same client runs behind every licensed Italian lobby. Captured in the developer's own demo. Source: our own screenshot.

Several operators are still catching up on their own pages.

NetBet still prints 15015 in its footer while the register gives it 16021. AdmiralBet's configuration still carries 15096 against a register entry of 16048. Goldbet prints 15226 where the register says 16009.

None of that makes those casinos unlicensed. It makes their own sites a worse source than the register, which is the point worth taking away.

The market a casino operates in also reaches into the client. Under the Italian setting the rules screen gains two lines and loses nothing: the return figure, and a sentence confirming that every win in a round is paid, scatters and feature wins included.

Other markets lose things instead. The British build drops autoplay, fast play and hyper spin. The Spanish build removes the gamble round altogether. The German one throws out the coin model.

None of that is a verdict on any regulator. It is the studio configuring one game differently for each market, and it is checkable in a minute against the studio's own help page.

Key Terms Used on This Page

Concessione GAD
The remote-gaming licence ADM grants to an operator. Sisal holds 16020, SNAI holds 16032, and the register lists 52 in total.
Concessionario
The licensed company itself, named in the register beside its number. Betsson.it and StarCasino both sit under Azzurri Limited.
B2B licence
What a game studio holds instead. Play'n GO's is MGA/B2B/225/2012 in Malta, plus account 55949 with the British regulator.
Jurisdiction code
The market setting a casino passes to the game. Under the Italian code the rules screen adds a return figure and removes nothing.

Deposits and identity checks stay on the operator's own secure site.

What Else Do Readers Ask?

These are the questions that come up once a reader realises the studio and the casino are licensed by different people, in different places, with different numbers.

Is Book of Dead legal to play in Italy

Yes, at a casino holding an ADM concession. The licence attaches to the operator, so legality is a question about the lobby rather than about the slot.

Does Play'n GO hold an Italian licence

No. ADM licenses operators only and keeps no register of game studios, so no Italian licence exists for any studio to hold.

What if a casino's number differs from the register

Trust the register. Three Italian brands still print superseded numbers on their own pages after the 2025 reissue, and the register carries the current one.

How many licensed Italian casinos are there

The concessionaire register listed 52 concessions when we read it, each tied to a single domain, and several companies hold more than one.

Does an Italian licence change how the game plays

Yes, slightly. Under the Italian setting the rules screen adds a return figure and a line confirming all round wins are paid, and removes no features.